Alpha Media owns more than 200 radio stations across the country.  Its recruiting web page is loaded with corporate-speak buzzwords about “having a passion for great radio” and a “highly-functioning, best-of-class team on all levels” that goes about “building strong relationships in our local communities.”

“If you are looking for an environment where management has a passion for our business; in working hard to provide the best possible live and local radio in the industry; and in having fun, then Alpha Media is for you,” it says.

You will excuse a lot of people in Moberly, Festus, Lebanon and the Farmington/Park Hills areas if they gag on those words. They’ve been stabbed in the back by the owner of their legacy radio stations.

Alpha Media assassinated local radio in those communities last week, laid off—with no notice—entire on-air staffs including some folks who had been everybody’s neighbors for decades.

In place of the voices who talked about local things including local sports, weather, and events, listeners of radio stations in those markets will be hearing syndicated programs from Alpha. Unfortunately, this kind of thing is not new.

Local radio has been dying by self-inflicted corporate wounds for a long time.

Your loyal observer, who believed throughout his professional career and continues to believe in the value of local radio, is astonished by the total hypocrisy of Alpha Media claiming it is “working hard to provide the best possible live and local radio in the industry and having fun.”

That’s precisely what these stations have been providing for decades.

Having fun?

If you think running a guillotine is lots of yucks, you’d probably be in total agreement with Alpha’s actions in these three communities. .

These radio stations were once owned by a man named Jerrell Shepherd, a small market radio entrepreneur who believed radio stations should not just be IN communities, they should be OF communities. The idea that grandpa or grandma might hear their grandchildren’s names mentioned during broadcasts of local high school sports events; the idea that the new president of the Lions Club would talk about an upcoming peanut sale fund-raising event; the county fair livestock auction; the hospital auxiliary ice cream social; Sunday morning church services; what the city council or school board did last night; that people might instantly go to their local radio station when bad weather approaches or has arrived—street closings, lunches at the schools or the senior center, obituaries—-are immaterial.  But those were and are part of being a locally responsible corporate citizen, especially in markets this size.

But that was then; this is now. The Hell with being a locally responsible corporate citizen.

The big-growth media companies, more interested in bottom lines than community responsibility and identity, only want to make money. And that’s why the familiar voices went to work one day last week and were told they would no longer have a job at the end of their shifts.

The “best possible live and local radio in the industry” became a lie that day in those towns.  And the definition of “having fun” became gallows humor.

Reporters from various central Missouri media who contacted Alpha to get an explanation have received nothing back.  A full-page ad in the local newspapers explaining, without the corporate doublespeak, why ditching true local radio is justified would be a courteous thing for Alpha to do. But don’t count on it.

There is no doubt that local newspapers and local radio stations have faced some struggles as more business is done through the internet.  And the issue with some businesses is not that they don’t make a profit—they just don’t make a big enough profit.

Employees reduce profits in all kinds of businesses which is why all kinds of businesses are finding ways to dump workers (Notice how few people at McDonald’s take orders at the cash registers lately?).  It would be nice if Alpha explained that to the people in these towns who no longer have a radio station they cared about because it cared about them.

Satellites and the internet allow for cutting the overhead of a radio station by allowing layoffs of as many of those dollar-consuming staff members as possible, replaced by voices of strangers from who-knows-where and who are unlikely to ever set foot in places like Moberly, Festus, Lebanon, or Farmington.

Broadcasting used to be regulated by the Federal Communications Commission which required broadcasters to operate “in the public interest, convenience, and necessity.”  But the industry back de-regulation in the Reagan years and got it.

I was part of a national professional organization that supported de-regulation because we thought some regulations stifled public discussion of important issues more than it promoted it.

We supported it because it required stations to meet certain standards of public service that really were hollow standards.  We believed that serving the public did not mean government dictating, in some instances, what had to be said before a counter argument could be aired.

We were wrong.

We never anticipated the homogenization of broadcasting that comes with owning hundreds of stations, with the death of local programming thanks to satellite-delivered syndicated shows—Rush Limbaugh being the first of the great influencers, a man who is considered the savior of AM Radio.

But now, we are faced with asking, “Saved from what?”

Radio began to lose its soul when communities became markets; when stations became properties, and when staffs became overhead expenses.

Part of the answer to “saved from what?” was delivered last week in Moberly, Farmington, Lebanon, and Festus.

Alpha Media is advertising for new employees at the Missouri stations it has hollowed out. The openings listed on the company web page say something about how it will provide “the best possible live and local radio in the industry.”  The company wants a business office part-timer and a part-time board operator/production assistant and a business office/sales assistance person. They want an Integrated Marketing Consultant (Sales) for their stations in Bethany and Moberly and on-air programmer/board operators in Farmington and Festus.

Local news people? Local sports people?  Local talk show hosts?  Those are the people who are “live and local.” The company isn’t looking for any of them.  Board operators are the ones who throw a switch in the studio to bring in a syndicated show off the satellite or internet.  Production assistant?  Well somebody has to record or produce commercials—if sponsors want to buy them now.

What has happened in these markets and is happening in broadcasting generally also is happening in the newspaper industry. We’ll look at that on Wednesday.