Some friends think I should post a little speech I gave last month at the Missouri Broadcasters Association Convention.  The MBA has paid your faithful scribe its highest compliment by making me the first news director in its Hall of Fame.

Understand that a lot of people worked with me to report the news on the Missourinet for forty years.  And several helped me develop whatever talent I possess that let me be a reporter, which I think is about the greatest job in the world.  To spend a lifetime on the front line of events that affect the way all of us live and being paid to tell others about those things—well, I can’t think of anything I would rather have done. And it’s something I decided I wanted to do in the fourth or fifth grade.

Here’s the speech that several people say they liked (I deviated from the script from time to time):

Thank you for this recognition of a life’s efforts that have been achieved with the hard work, inspiration, support, cooperation, and—at times—the protection of many, many others.

Dr. Ed Lambert was my first broadcast professor at the University of Missouri, and Mahlon Aldridge of KFRU was my first general manager, a man who let many young people find out if they really wanted to be in this business by working at the radio station there. And Ray Rouse, who put me on the air for my first newscast in February of 1963.  And then there’s Clyde, who has been such a good friend for a long time.

These are people who taught me and who exemplified for me the very concept that radio should be of a community, not just in a community. They taught me these things and I continue to carry those thoughts and ideas—and ideals—through my life.

They taught me that the words in the old phrase, “public interest, convenience, and necessity,” especially the last word, are vitally important and should be important to radio. They speak of an obligation beyond ourselves and our bottom lines.

I want to single out one person worthy of great gratitude from me—-and probably great sympathy from all of you:

My wife, Nancy, has tolerated a husband whose work week usually reached 70 or 80 hours, who sometimes brought dinner to me at the Capitol in a covered plate.  She now knows the challenges of having me in the house at lunch time. We are dealing with that crisis one day at a time.

In forty years at the Missourinet we had a lot of outstanding reporters in an aggressive newsroom that could not be intimidated, or bought, or persuaded to ignore issues and people who deserved the spotlight. We were protected by the founder of our company, Clyde Lear, himself a journalist who understood the importance of a free, unafraid, press, and the necessity in a free society of an informed public—informed by that free and responsible press.

Long ago, while a student being shaped as a Journalist at the University of Missouri, I first heard the words of Walter Williams, the founder of the world’s first School of Journalism, who wrote, “I believe in the profession of Journalism.  I believe that the public journal is a public trust, that all connected with it are to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust.”

Those words were the touchstones of our Missourinet newsroom and they are the unspoken aims of free journalists everywhere. Unfortunately, they seem to mean much less to many of those who control our stations today.

I had The Journalist’s Creed translated into the Romanian and Polish languages when I was sent to those countries to run seminars on developing independent news operations after the fall of the Iron Curtain. And I distributed those words to the young, idealistic journalists who were then starting to emerge in those now, free, countries.

This is a good time, I think, for the first news director in your Hall of Fame to make a very strong point or two—and in doing so I hope not to be considered ungrateful for this honor.

In my half-century plus as a journalist first—a broadcast journalist, second—I have never—ever—-broadcast “fake news.” The Missourinet never once did “fake news.” We worked with hundreds of news people at dozens of stations throughout Missouri, some of whom are in this room tonight, and not once did any of them ever give us a story that was “fake news.”

Those who accuse people like me of doing fake news are accusing people like me of being liars.  I don’t lie.  We didn’t lie. The Missourinet today doesn’t lie. And our affiliate news people who fed us thousands of stories never lied.

When it comes to integrity, I will stack the people I worked with in my newsroom or people in the newsrooms throughout the state that we worked with against the claimed integrity of those seeking or holding positions of power any day of the week on any standard of integrity.

It might seem to some that those who accuse people in my profession of doing “fake news” are only painting the national news organizations with that brush. But there is a splatter that taints all journalists, and I do not believe it is unintentional.

My good friend Dan Shelley, who has gone from sending us stories from KTTS in Springfield to being the Executive Director of the Radio Television Digital News Association, recently observed that, “In today’s divisive, vitriolic environment, journalists should watch their backs but not back down. The only antidote to attacks on responsible journalism is more and better journalism.”

So let me put it plainly: Wherever in our industry there is fake news, it is not likely to be in newsrooms that are free from political, economic, and corporate pressure.  But to the misfortune of our communities, to our state, and to our nation, our increasingly corporate-dominated industry has—in too many places—eliminated that independent, local, voice entirely—has reduced it to insignificance, or has turned the independent local news departments into corporate mouthpieces.

It might be argued—perhaps SHOULD be argued—that our industry is complicit in undermining the work of the shrinking number of people in our newsrooms because of the constant and badly imbalanced drum beat of division, derision, denigration, and distrust that goes forth on our airwaves hour after hour, convincing people they are victims of—rather than partners in—the American system of government..

In effect, we splatter ourselves, and in doing so, we do a disservice to the people of integrity— the reporters, news directors, and editors, the photojournalists in whose programs candidates and special interests might buy time but should never control content. , and in those stories that are insulated from those who seek to make journalists only their partisan public relations tools.

This is a time for all of us to find courage, the courage to build public trust in ourselves by taking more seriously our roles as trustees of for the public, and being more of a “necessity” than the furniture store in the next block, the clothing store at the mall, the  yogurt shop up the street.

It is time for less manipulative talk, and time for a commitment to more significant news that helps our public think for itself.

I am intensely grateful to the Missouri Broadcasters Association for this wonderful recognition. What I have said tonight is what I have been and what I still am, and the hopes I have that our industry can be more of a necessity for more people than that furniture store in the next block.

It is a great honor to be in company with so many people for whom I have such great regard.  Thank you for this recognition.

If reading these remarks is not enough for you, you can watch them being delivered (with some additional material ad-libbed and some nice things others said—including from the first two reporters we hired at the network, Jeff Smith and Charles Morris) at https://www.mbaweb.org/bob-priddy/.  It is nice of people to say those things while I’m still on the green side of the grass.  I think we could do a better job of saying things like these to each other before they are said around a box while soft organ music is playing.

The reference to “public interest, convenience and necessity” originally was in the federal public utility law and was written into the Federal Radio Act of 1927, the first law setting operational standards for the new medium of radio. It was carried over into the 1934 Federal Communications Act.  There are those who think the phrase, often criticized for vagueness, became a dead phrase after deregulation of broadcasting in the Reagan years.  I believe it called for a certain amount of industry responsibility that is lacking today.

One of the lines I had in the speech that I left out was “I have never done fake news but I have done news about fakes.”   This event was held on June 2 and I thought it best to leave some things unsaid that would otherwise have diverted attention from the points of the speech.

So there it is.  Some people stood up and clapped afterwards.  That was pretty nice.

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