(As we sink deeper and deeper into the muck of a major political campaign year, the noise level is going to rise with each new charge or claim or denial, with each new voice whether of a candidate a surrogate or a secretly-funded attack group. Although written almost a century ago, Doctor Frank Crane’s suggestion that we see all of this noise for what it is, is particularly contemporary.)

ALL NOISE IS A WASTE

Power is a curious and much misunderstood thing. Noise and display, which are commonly thought to indicate it, in reality are indications of its absence.

All show of force is a sign of weakness. Loud talking is a sign of a consciousness that one’s reasoning is feeble. When one shrieks it means that he knows or suspects that what he says does not amount to much, and it irritates him.

Profanity comes from a limited vocabulary.

A country is poor in proportion to its fighting spirit. A nation habitually peaceful is hardest to conquer. It was the United States that settled with the Barbary pirates.

In advertisements, a persistent over-statement will in time destroy all confidence. Even here the strongest, most impressive thing, in the long run, is modesty.

Power is an inverse ration to noise, as a rule.

The strongest being conceivable is God. And he is so modest, quiet, and hidden that many people to refuse to believe there is a God. He never blusters. Hence humbugs cannot understand how He exists.

The most powerful material thing in our range of experience is the sun, the source of all earth-forces. Yet the sun’s pull, energy, and radiation are silent. It raises billions of tons of water daily from the ocean with less noise than an April thunder-storm.

“The greatest things have need to be said most simply,” remarked a Frenchman; “they are spoiled by emphasis.”