This has been crowded out of our discussions since before the November, 2020 elections but there’s enough breathing room to bring it up now.

Next time you go to a polling place, look around.  See if you can figure how your precinct will go at the end of the day, based on the vehicles you see in the parking lot.  We’re going to give you some hints.

Last October, Forbes columnist Bill Howard suggested the vehicles we drive might indicate our voting preferences.  For example, he wrote, “Many Honda and Subaru drivers are more likely to lean Democratic…On the other hand, full-size pickup drivers lean heavily Republican.”  He draws his information from Strategic Vision’s 2020 New Vehicle Experience Study that was shared with the Forbes Wheels column.  The findings were based on more than 46,000 responses.  Strategic Vision is a company that dives into “value centered psychology” that determines behavior” to determine what motivates people to make the choices they make for the vehicles they drive.

Strategic Vision President Alexander Edwards told him, “Democrats outnumber Republicans in the sedan segment and they are more likely to drive hybrids or EVs. Republicans lead in trucks, luxury, sporty and family vehicle categories>”

The company split its findings into 12 different vehicle segments, 250-plus car models and a baker’s dozen political categories.

The biggest difference in partisan vehicle tastes lies in ownership of heavy duty pickup trucks.  For each of those bought by a Democrat, eight Republicans buy one.

Democrats are more likely to buy used cars “because they skew younger” and buy used (think back to your younger days. Could you afford to buy something new?  We sure couldn’t.). The study finds younger people also are more likely not to have a vehicle and opt instead for car- pooling or public transportation. They’re more likely to keep a car longer than Republicans.

The study says Democrats are more likely to want something that is economical and “cool” and friendly to the environment. Republicans want something prestigious, powerful and rugged.  Independents?  Sensible.  Reliable.

The study of the top six vehicle preferences showed Democrats liked three Honda models, a Subaru and a Nissan sedan. The “Liberal/Progressive” people’s top choice was the Tesla Model 3, with a couple of Hondas, a Toyota small SUV hybrid, a small Chevrolet SUV and a small Kia sedan.

Five of the top six for Republicans are pickup trucks, two by Dodge, one by Ford, two by Chevrolet/GMC and a Ford SUV. Conservatives without a party affiliation like three Ford pickups, a Kia Sedan, a Jeep SUV and a Honda minivan.  Independents list two Hondas and a Honda small SUV, a Nissan sedan, a Dodge muscle car, and a Toyota SUV.

The lists actually are longer than the six vehicles we’ve listed here. If you want to read the whole thing, go to https://www.forbes.com/wheels/news/what-your-car-might-say-about-how-you-vote/.

The Strategic Vision webpage is at: https://www.strategicvision.com/