Brooke Baldwin was a reporter and an anchor for CNN for thirteen years but left the network in 2021.  But she is still a journalist and she still cares about the news industry.

Earlier this week, she took to her Instagram page to express some concerns about the cable news business and the recently-revealed disclosures that indicate FOX News might be a bigger Trump mouthpiece than suspected.

In her frank video she not only expresses concern with what the broadcast news business has become (cable, over-the-air radio and television, etc.) but what the public has become. One fees the other, and she fears that is now healthy for democracy.

We’re publishing her posting that comes after she says, “I’ve thought so much about this and realize I really feel it’s my duty to say something.”  Her conclusion is a pretty strong statement about the news media AND about the public’s responsibility to itself and to our country.

I also realize I’m in this sort of rare position having spent more than a decade in the cable news machine and I will own it. It’s sometimes being part of the problem. But now I am out and I am a viewer just like you.

And I cannot stop thinking today…about this Peter Baker reporting in the New York Times, specifically the piece about FOX news and election night 2020. And so if you have not read the piece…the quick skinny is this:

So it’s election night 2020. It’s Biden versus Trump for the presidency.  FOX news was first. FOX News was right by the way something you really want to be as any news network in calling a state for one of these people running for president.

You know, they had their fancy multi-million dollar updated election projection system up and running.  They called the battleground state of Arizona for Joe Biden. And they did it before anyone.  And they were accurate in calling it.

But they had a problem because Team Trump was furious and also by calling it early, it sounds like they lost out on even more monster ratings by not stringing out the results by not telling the truth when they knew it. And they were mighty upset about that.

And what’s crazy is how do we know about this?  Because the New York Times in this Peter Baker piece, they got ahold of one of these post-election FOX Zoom calls where it included some of these news anchors like Martha McCallum and Brett Baier, folks that I admired over the years, who were upset at the hateful reactions they were getting not only from their own viewers but from the Trump Campaign and so there was a quote in the piece that I’m going to read it for you. This is from one of the FOX executives and this is what she said. “Listen, it’s one of the sad realities, if we hadn’t called Arizona, those three or four days following election day our ratings would have been bigger.  The mystery still would have been hanging out there.”

In addition to that, Tucker Carlson’s texts revealed that he was instructing others to sort of reel in the truth in favor of Trumpism because of FOX’s share price was tanking.

A clear choice of propagandist economics over truth. And Peter Baker, this New York Times reporter doing what any good journalist does also reached out to CNN to say, “Hey, CNN, Did you prolong your election night, any of the calls for ratings?” And their response from this PR person was, “No.”

Full disclosure, I wasn’t in any of those rooms among CNN brass on election night 2020 making those calls but there was zero evidence of CNN doing so.

There’s so much more to this piece. I encourage you to check it out. But my takeaway is this: that FOX wanted the ratings instead of the truth. In fact they tripped over themselves to choose ratings over truth. Honestly, they look like clowns. Not even like clowns masquerading as journalists, just clowns.

And this is all so freaking important because the race to 2024 is already underway and we the viewer deserve to know if we’re being strung along or given the truth about one of the biggest decisions that happens every few years in this country.

This is our democracy at stake and this is also personal for me. I love journalism…When I was growing up as a little girl my mom always told me I was fair and trustworthy. She was, like, “Brooke, you should go be a judge.” I said, “No, I’m going to be something very similar. I want to be a journalist.” I’ve agreed with the pioneers of CNN who once said, “The news should be the star.”

That said, the last couple of years I was hosting my show, how we covered news fundamentally changed. And part of that was because of the then newly-elected president in 2016 and his sudden complete disregard for civility and process and truth.

And part of it was the way we covered the last president.

Yes, how we covered the last president. It felt like a personal feud was playing out every day on our air, devouring what I thought was a disproportionate amount of airtime at the expense of other news.

And if you started pushing back, you got sidelined.

As for all the opinions and opinion overload, I was part of it. My colleagues at night especially were part of it and people who turned on CNN, you know, you come for the news but you perhaps stayed for the opinion. Same with any of the other cable news networks. You just go and flip the channel until you find the host who you most agree with and then you stay there in hopes of leanring about a scoop or further detail on any given story. But really, if you are not changing the channel to hear the counter view, then cable news has become a confirmation bias echo chamber.

Full stop.

Again, perspective that was then.  CNN is under new leadership now. I’m fully rooting for them. I really am. But I’m out so I can’t speak to the editorial decisions being made internally but my bottom line, why I’m sitting here today:

I am worried. On top of getting informed about the state of our democracy I’ve been reading about all these studies that are showing how we are all suffering mentally, physically, just from watching news.

And I’m going to share something I have yet to share publicly—my closest friends know this.  And by the way, I am so proud of my 20-year broadcast journalism career and so proud of these incredible warriors I got to work with through the years.

But today, unless there is a MAJOR breaking news story, I don’t turn on the TV anymore. How do I get my news?  People ask me this all the time.

I read. I read morning newsletters. I read a variety of newspapers, magazines. You know, we are craving the truth and we need it. But between now and next election we will become victims and perpetrators of an all-out information war.

There are some incredible organizations out there trying to do something about all of this and…we all need to do something about it because right now the truth is –

The news is broken.

She’s right.  I have said to several groups and to several individuals that the problem with radio, television, and cable information sources is there’s too much talking and not enough reporting, too much analyzing/speculating/manipulating by people who have become or think they are becoming media stars.

She also makes a valid point when she says, “If you are not changing the channel to hear the counter view, then cable news has become a confirmation bias echo chamber.”

We have a responsibility to ourselves and to our American system to be open to different ideas, opposing ideas, challenging ideas. We have to view different channels, read newspapers and magazines—-and even listen respectfully to other’s ideas.

If we become nothing more than cable-enabled idiots, we do ourselves and our country no good. We need a personal Declaration of Independence from unthinking opinion.

And it’s time we quit making stars out of people whose thoughts are no greater than  yours or mine just because they have a microphone and a camera.  Because, after all—

The news is the star.